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Research papers

A new dimension to financial product innovation research

Eagle Star, one of the leading manufacturers of home insurance in the UK sought to develop a comprehensive understanding of the diversity of needs and benefits that consumers associate with their property insurance and to quantify what people were...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Peter D. Morton, Crispian Tarrant
June 15, 1994
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Citation

Morton and Tarrant (1994a, June 15). A new dimension to financial product innovation research. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/a-new-dimension-to-financial-product-innovation-research